Easy Email Dos and Don’ts

By Gretchen Ditto, Image & Personal Branding Advisor

Can you imagine a world without email? Email has become the ‘norm’ in our everyday lives. They say texting will soon take over, but in the meantime, this mode of communication has become a huge component of the impression and the image we create for ourselves. An email can even be the first interaction you have with a new client or connection.

Make sure that you’re using this modern tool to its full positive potential, and not to your own disadvantage, by taking a quick glance at our list of email dos and don’ts below:

EMAIL DO’s

EMAIL DON’TS

Use a relevant subject line USE ALL CAPS
Use regular punctuation use all lowercase
Use spel chek ‘cc’ everyone under the sun
Keep it brief and concise Email in place of phone or face-to-face
Acknowledge receipt and next steps Excessive !!!!!!!!!!!!!!!!!!!!
Manage expectations Excessive emoticons (smiley faces J)
Smile when writing—keep it positive ‘Reply all’ unless absolutely necessary
Use a signature with each email Chain emails
Bcc with more than 8 recipients Inappropriate jokes/messages/pictures
Reread, reread, reread! Emails without revision or proofing

With the help of these simple pointers, you’ll be emailing the way Bill Gates intended in no time! (Now if I could just get my spam-loving great aunt Cheryl to change her ways)

Now it’s your turn to share: What are your biggest email dos and don’ts?

About the Author: Gretchen Ditto is a style advisor and business image consultant with more than 15 years of experience helping clients to project impressions of integrity, confidence and competency.To learn more, visit: www.dittoandco.com

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One Response to “Easy Email Dos and Don’ts”

  1. The biggest time-saver that I have implemented in emails with my family is having the subject line be the entire message, which I indicate by (EOM) at the end of the subject (EOM = End of Message). I hesitate to do this with others whom I haven’t already checked that they understand what (EOM) means.

    I also wrote a blog post just about email subject lines: http://smalltalkbigresults.wordpress.com/2010/04/03/the-smallest-conversation-4-tips-to-a-better-e-mail-subject-line/

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